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IN THIS ISSUE: EDITORIAL: A Word or Two From Jim ARTICLE: What's The Best Product To Sell? ARTICLE: Email Marketing Secrects SPECIAL: The Insider Secrets to E-mail Marketing -- Advanced Series
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EDITORIAL: A Word or Two From Jim We are in the process of totally revamping this newsletter to bring you better information and more freebies. Check back with us. Enjoy todays issue and please let me know if I can help you in any way! God Bless! Jim DeHart Editor & Publisher jim@jedijim.com
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ARTICLE: Email Marketing Secrets I just wanted to make sure you find out about this before it's too late... Corey Rudl is actually willing to put himself out-of-pocket to let you and 499 other people test out his 100% brand-new email marketing system so you can see for yourself how powerful it is. He told me he figures you've got to try it out for yourself to really appreciate it, so rather than charging the regular monthly fee, he's agreed to give you and 499 other people... INSTANT access to this revolutionary new email marketing system for the next 30 days for ONLY ONE DOLLAR! ... You read it right and yes, it's going to cost him a lot of money in extra bandwidth and hardware. But I personally convinced Corey that once you use all of the powerful e-mail marketing tools in his system and... 1. Build your list from ZERO to 1,000s of opt-in subscribers with just a few fill-in-the-blank steps! 2. Save up to 100 pieces of information about each new subscriber and customer in a special "custom" database -- without ANY technical know-how! 3. Never be wrongly accused of spamming again and avoid having 50% (or more!) of your messages instantly "trashed" by your subscribers -- automatically! 4. Use custom series of sequential autoresponders to convert at least 1 in 12 of your NEW newsletter subscribers into paying customers -- within 3 days of their sign-up! 5. Manage and reduce your "bounce backs" -- automatically. If your ISP even THINKS you're spamming, they can shut you down. That's why it's crucial to reduce "bounce backs"... 6. Manage an unlimited number of lists at NO extra cost, and avoid having your growth restricted by e-mail marketing systems that'll only let you host ONE email list... 7. Use "multi-part MIME technology" to make sure subscribers receive email in the format best suited for the email client they're using -- HTML or Text -- automatically! 8. Process your "subscribes" and "unsubscribes" in real-time -- automatically -- and never waste another minute on this time-consuming list-management chore... ... you will see the huge potential of this powerful email marketing system and see no other option but to continue using it! So Corey agreed to this plan, but insisted on charging a dollar instead of giving it to you free... He says if you're not willing to pay a dollar then you're probably not serious about getting successful anyway, but with a one-dollar fee you'll remember it as your most profitable investment ever! So do not hesitate! If you can put one dollar towards making your Internet business as successful as possible using the latest email marketing strategies, then go to... Click Here To Activate Your $1 membership Now All the best... Jim DeHart P.S. Because of the HUGE load this will put on Corey's system and the expenses he will have to pay, he's only allowing me to give this special offer to the first 500 people -- and since it's only one dollar, I guarantee that these 500 spots will be taken in just a few short days! So hurry to: Click Here To Activate Your $1 Membership Now
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ARTICLE: What's The Best Product To Sell? by Bob McElwain This is a question I'm asked repeatedly. Others related to it include ... "I saw this neat whatever. Do you think I can make money selling it?" "I like the idea of multiple income streams. How do I do this?" "I haven't much time. What's the easiest way to start?" "If I read this book and follow the plan in it, will I do okay?" You can't make significant bucks selling "whatever" without a site that works. The same is true of building multiple income streams. As to time, if you haven't got it, there's no place to start, easy or otherwise. The Real Challenge The last question above is the one toughest to answer. Say a fellow buys a book, then reads it. Assuming it offers a good approach, can he expect to succeed with the plan suggested? Possibly, but there's a point here that is being ignored. Infoproducts explaining how to succeed on the Web are generally sold with the implication that this product makes it easy to s ucceed. But is it so? A bit of common sense brings a definitive answer quickly. First, if it was easy to succeed online, anybody could do so. Second, there's a difference between reading about an idea and implementing it. Implementing Even A Simple Idea May Not Be Easy I love Joe Robson's book, "Make Your Words Sell." (Click here for my review. http://sitetipsandtricks.com/art/a082200a.html It's the best approach I've seen to producing great ad copy for the Web. I've read it four times now, made voluminous notes, and have produced half a dozen pages seeking to follow Joe's methods. I haven't got it yet. And I am not likely to get it soon. I did not expect otherwise. Suppose you took Geometry in high school. Suppose you really understood it, that you even got an A. Does this mean you are prepared to teach the subject? Not at all. It only means you have essential tools with which to continue your study of mathematics. Further, if you do continue, you will learn even more about Geometry. There is no book, teacher, or consultant that can provide you with the experience required to build a successful online business. Quite the contrary. You'll need to understand the contents of many books. You'll want all the quality input you can get. And all must be internalized so that you can effectively implement what you have learned. The Wrong Question One who asks such questions has things backwards. As I've stated elsewhere, the first question should be who do you want to sell to. Having answered this, the task is to find where they hang out on the Web and join in. While interacting with people with whom you enjoy, continue looking for a product that suits their needs. A Great Site Is A Must Slapping up some banners or a sales pitch won't ever work, regardless how grand the benefits of the product being offered. You need a core content that attracts visitors. It must be of interest to search engines, and to those with whom you may be able to swap links. Without this, there is little that can be done. Even advertising is likely to fail. So What Products Do Sell Best? This is still not really a good question, for several other factors need to be considered. The one that matters most is what product can *you* sell most effectively with *your* site. Still, while searching for potential products, consider the following. > A combination of related products so the cost of generating a first sale can be distributed over others as possible.(Not all will return.) > Products visitors will buy repeatedly - fancy soaps, maybe. > Products you create and control. Some can be marketed with an affiliate program. Say No To Web Related Infoproducts There are flat too many people out there trying to sell all sorts of stuff to those new to the Web. Unless you can come up with a brilliant plan bound to work, you are competing with thousands of others, many far more experienced than you are. On the other hand, there is grand profit in selling infoproducts that provide specialized information in a field in which you excel. Most any successful site can add a good deal to their bottom line by producing and selling one or more. The Best Plan Focus closely on a small target. With a newsletter, and later a site, develop core content that establishes you as the expert in your niche and draws visitors. Then, as possible, introduce a line of related products including items repeatedly purchased. Further, continue to produce and sell your own infoproducts It Isn't Easy The above over-simplifies the challenge of building a successful business. To fully understand the paragraph above will require a good deal of effort and time. It's not easy. Only those fascinated by and committed to the task will discover the rewards of building a successful online business. _________________________________________________________ Bob McElwain Want to build a winning site? Improve one you already have? Fix one that's busted? Get ANSWERS. Subscribe to "STAT News" now! mailto:join-stat@lyris.dundee.net Web marketing and consulting since 1993 Site: <> Phone: 209-742-6349
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SPECIAL: The Insider Secrets to E-mail Marketing -- Advanced Series Well, it took some arm twisting on my part, but I've finally convinced Internet marketing guru Corey Rudl to do me a HUGE favor that's really going to help you out. As some of you already know, Corey was good enough to offer my subscribers a HUGE 52% discount on his new eBook, "The Insider Secrets to E-mail Marketing -- Advanced Series." But he had originally planned to raise the price significantly at midnight on August 20th. Now, I understand why Corey needs to charge more for the book. I mean, it took him over 6 months to research and write it, and it contains literally EVERYTHING he's learned about e-mail marketing over the past 9 years, including how he made $213,705 and attracted 41,409 new opt-in subscribers in the last 30 days alone! However, I didn't think it was fair that he was going to raise the price before ALL of my subscribers got the chance to take advantage of the 52% discounted price. I know that many of you have been on holidays, weddings, family trips, etc., this summer and probably haven't even SEEN this eBook yet. So here's the deal: After some serious bargaining, I've convinced Corey to let me offer this product at a 52% discount UNTIL MIDNIGHT on AUGUST 31ST ONLY. At midnight on that day, the price will automatically go up significantly, so I would strongly urge you to visit the following link immediately: http://ww.marketingtips.com/t.cgi/24320/emailsecrets All the best and enjoy the rest of your summer! Jim DeHart P.S. Don't get me wrong... This book would be a bargain at 10 times the price Corey's charging for it, but you might as well grab it at the lowest possible price by visiting: http://ww.marketingtips.com/t.cgi/24320/emailsecrets =================================================================
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Copyright 2003, Jim DeHart.
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